brand kit

Paul Yoon

Software Engineer & Researcher

paulyoon.xyz

01

brand essence

A researchnotebook

bound in glass.
02

mark logic

0102030405001020304050R 11R 47ubranch · y28
Construction · 50-unit grid

Mark

A “PY” monogram set on a 50-unit grid. The Y's left arm and stem carry one constant stroke into a circular P-bowl. The arm meets the stem exactly on the bowl's base line.

Clear space

7u7u

≥ 7u (one stroke) on every side. Never below 16px — favicon 16, nav 20.

Don't

  • recolor or add a gradient
  • round corners or alter the 7u stroke
  • rotate, skew, or stretch it
  • crowd inside the clear space
03

color system

Color

Ink, muted, hairline and the brand blue are oklch design tokens (app/globals.css); the hexes here are sRGB conversions for reference. The cool-blue field beneath them is a gradient hand-authored in hero-background.tsx, ramped for depth.

Field top

#F5F9FDhero air, open field

Field upper

#E8F3FBdefault body atmosphere

Field mid

#D6EAF8lower gradient depth

Field floor

#C4E0F5bottom anchor, horizon

Brand

#007DB4links, present state, emphasis

Design tokens · oklch

Brand--accent
#007DB4
Ink--foreground
#0D1215
Muted--muted-foreground
#5E6468
Hairline--border
#DEE2E4
Base--background
#FCFCFC
Destructive--destructive
#E7000B
04

image direction

soft field, precise type, visible grain.

Atmosphere

field
linear · 160°
grain
noise · 700px · 10%
bloom
radial · 10s drift

Photography

  • warm, candid, natural light
  • rounded 16px, never hard frames
  • screenshots ride inside glass
05

typography

Type

Playfair Display for voice, Inter for function, STIX Two Text for the role line and the small machine-readable labels.

Paul Yoon

Display · Playfair Display
60–80px500wt−0.03em

Selected work

Heading · Playfair Display
40px500wt−0.025em

Research notes and polished engineering.

Body · Inter
17px400wt1.55lh

Software Engineer & Researcher

Role · STIX Two Text
24px450wt

JUN – AUG · INCOMING

Label · STIX Two Text
14px600wt0.14emcaps
06

motion

Motion

One curve, one timing scale. Everything enters once on a plain ease-out at 550ms. Functional surfaces fade 12px; skill columns spring 16–20px with a single soft overshoot.

Fade uphero, headings, about
550ms · ease-out · 12px
From leftskills column 1
550ms · ease-out · 20px spring
From bottomheadings, skills column 2
550ms · ease-out · 16px spring
From rightskills column 3
550ms · ease-out · 20px spring
07

material

Glass

The signature surface. A real-time filter samples whatever sits behind it, then bends and refracts it through a simulated lens. Two implementations: a heavy pill for the nav, a light button for actions.

refract

PY logo
WorkProjectsResume

GlassPill · glasspill.tsx

A per-size displacement + specular map drives an SVG feDisplacementMap on backdrop-filter, bending the live page through the lens. GlassPillAuto falls back to CSS blur on Safari.

thickness
80u
bezel
20px
blur
2px
tint
white · 40%

GlassButton2 · glassbutton2.tsx

Lighter glass for actions: a clipped feGaussianBlur backdrop with layered specular and shadow, composited in CSS.

blur
2px
finish
specular + shadow

Drag the pill · live Chrome refraction

Rule: never put a transform, filter, or opacity < 1 on the pill or any ancestor — each forms a backdrop root that blanks the refraction. Position with layout, never transforms.

08

slide template

Slides

The same system, applied to a presentation master. Three slide types do all the work: a title lockup, a section divider, a body slide. Font fallbacks are loaded for Keynote and Google Slides, where Playfair and STIX don't install by default.

Paul Yoon

Software Engineer & Researcher

01
Title · 01

section

02

Approach

02
Section · 02

research notes

What the system tries to do

  • Make ideas legible without flattening them.
  • Defer to the work; the frame stays quiet.
  • One accent. One curve. One held center.
03
Body · 03

Master specs

frame
16 : 9 · 1920 × 1080
safe area
96px inset all sides
display font
Playfair Display → Georgia
body font
Inter → system-ui
label font
STIX Two Text → Times
footer mark
PY · paulyoon.xyz · folio · year

Rules

  • One accent per slide. Brand blue, never both blue + a tint.
  • Body type 24pt minimum. If it shrinks below 18, split the slide.
  • Footer mark on every slide; folio number tracks the talk, not the file.
  • Dark variant only for section dividers and full-bleed imagery.
09